Perfume and cologne use fell 5% in the past year from 71% to 66%, the most notable decreases among Generation X and young baby boomers, according to Baltimore, MD-based Vertis’ Customer Focus 2002: Fragrance survey. Creative advertising and direct mail, however, continue to be influential when it comes to fragrance purchases, especially with Generation Y. Seventy-five percent of Hispanics wear perfume or cologne. The survey also revealed fragrance strips are particularly popular among African-Am...